Speaking to UK trade mag weekly MCV, Rockstar said "Retailers have the final say on what kind of entertainment their stores will offer, but consumers rely on the BBFC ratings to help them decide what content is appropriate for them to buy.
"The most important thing we all can do is promote and support a consistent and reliable rating system. When Canis Canem Edit comes out next week, consumers will be able to make up their own minds. We will never convince everyone, but we hope most people will appreciate the story in the game as much as they enjoy similar stories in books, plays and movies."
Bully - or Canis Canem Edit as Rockstar calls it over here - goes on sale next Friday.