The camera is called the "Chotto Shot". It can record still images at resolutions of 480 x 272 or 640 x 480. Videos can be recorded at 480 x 272, 30fps for as long as 15 seconds. Recording options include a timer, frame, and "watchdog recording." Included editing software allows you to apply 72 different effects, background music, captions, and so on. Videos can be played on the PSP itself, and can also be exported to AVI for watching on your PC. The package will also include a storage case for the camera.
The Hong Kong Store Play Asia is shipping them today with a retail price of US$ 49.90 (~26.50 GBP).
They arent shipping to UK or Europe though, so whos interested?