Sony Computer Entertainment America has been hit by a PS3 shortage at exactly the wrong time - God of War III debuted stateside today.
The likes of Best Buy, GameStop and Target stores in West Hollywood are out of hardware stock, according to the LA Times, and some haven't had any PS3s for a few weeks now. Wal-Mart online and Amazon.com were also said to be sold out.
With God of War 3 expected to be a potential system seller, the news isn't ideal for Sony, as SCEA president Jack Tretton told the site.
"It's not ideal, I won't kid you. But I firmly believe we'll get our hardware back in stock and keep selling God of War III for a long time.
"We ultimately don't make investments on a product-by-product or month-by-month basis, but rather we invest in our platform," he added. "This game will pay off for us with the people who own a PlayStation 3 and the ones who will buy one in the future."
The first two games, released on PS2, sold eight million copies.
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