PS3 pricing strategy: is Sony bluffing?

August 26th, 2005, 19:12 Posted By: wraggster

Chris Morris at CNN/Money has an interesting theory on Sony’s insistence that the Playstation 3 will “be expensive” — are they bluffing? The advantage would be twofold: first, set consumer expectation high, then surprise them with something much lower, driving a potentially much larger buying rush. Secondly, lull Microsoft into thinking they can get away with sticking an extra high pricetag on the Xbox 360, scaring off some of its potential buyers. The other potential reason for crowing about high pricing expectations might be to force Microsoft to make the first move, thus prepping consumers to get beyond the cognitive barrier of paying more than $300 for a game console. And, you know, it’s not like we would be shocked and appalled to discover than Sony totally played the media on this one — what do y’all think?

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