This isn't the first time this has happened, but it's certainly becoming a worrying trend: many British retailers are already pricing the PS3 version of GTAIV higher than the 360 version, despite Rockstar not having yet announced an official rrp. WH Smiths will be selling the PS3 version for £45 and the 360 version for £40, while mega-retailers GAME and GameStation have said they also expect the PS3 version to sell for more. So PS3 owners pay more for the game, while 360 owners get the promise of DLC and free MS points upon pre-order? Oh dear.