PS2 legacy to help PS3 win over the casual market

April 21st, 2009, 19:42 Posted By: wraggster

Long before Nintendo unleashed the DS and Wii, Sony was winning over a new type of family gamer with titles such as SingStar, EyeToy and Buzz – and that PS2 legacy will become a vital tool in Sony’s plans to take PS3 to the casual market.
“We’ve captured the hardcore,” SCEA hardware marketing boss John Koller told VG247.
“We’re moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PS2 franchises we’re bringing over to PS3, or new IP.

“There’s certainly a line-up of very strong family-friendly titles that we’re looking at for PS3 in our continuing effort to appeal to that casual consumer. Think of some of the latter-half PS2 franchises.”
The PS3 is already enjoying massive success with karaoke title SingStar, and although its efforts with its next-gen EyeToy the PSEye have met with less success, the PlayStation Network has become a leading portal for cutting-edge, family friendly games content.

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