PS2 Aimed At Emerging Markets

September 23rd, 2007, 19:04 Posted By: JKKDARK

via Spong

During his Tokyo Games Show keynote, Sony Computer Entertainment president, Kaz Hirai, said that the company plans to target emerging markets with the PS2.

Hirai demonstrated how the PS2 has outsold the PSOne (it's now sold 120 million units worldwide) and emphasised the fact that it's now an easier platform to develop for than the PS3.

Hirai told the audience:

"I've been telling people we have to come back to our basics at SCE so we can provide a lot more interesting games and entertainment opportunities. This has become the most important priority. I think with the PS3 we took a very important first step to move into the future of PlayStation, but... I would like to share some important ideas on how to expand our PS business."

Giving the PS2 a renewed focus is an unconventional move, with platform holders typically de-emphasising previous generation hardware once a newer model has come along. Whether the move is an attempt to bolster profits in the face of an under-performing PS3 or a bold new marketing direction that hardware companies should have been following all along remains to be seen.

Hirai also took the opportunity provided by his keynote to announce rumble for the PS3, showcase the PSP's remote play functionality and reveal that Home has been delayed.

There are 3 comments - Join In and Discuss Here