Paramount Pictures has shot down reports that it is to follow Warner Bros. Entertainment and ditch the HD DVD format in favour of Blu-ray.
It emerged at the weekend that Warner Bros. Entertainment will release its high-definition DVD titles exclusively on Blu-ray starting later this year.
Perhaps a case of Chinese whispers, this was followed by news that Paramount Pictures is poised to follow suit. However, the company has denied this is on the cards.
"Paramount's current plan is to continue to support the HD DVD format", a spokeswoman for Paramount said earlier today, reports Bloomberg.
Just as well really. HD DVD would have been sent reeling from that double-whammy.