Sony will be sending out hundreds of thousands PlayStation Home beta invites today.
This coincides with the launch of v1.0 of the virtual world, according to TedTheDog (he's probably not a dog) on the European PlayStation forums.
Furthermore, next Thursday "another larger batch of invitations will be sent".
Those not invited - perhaps they're not loyal enough - are told an open beta will "not be far behind".
The PlayStation Home update brings a meaty list of changes to the table, such as a tutorial, background downloading, more dance moves, reintroduction of regional travel, and a club support system.