The floodgates are well and truly open at Rockstar's mammoth GTA IV PR fortress, as nine new screenshots and two character videos appear in another official website update.
It's out in little over two months time (for real this time), with initial hands-on reports just starting to emerge in games magazines worldwide (look for our own very soon).
And if you're struggling to decide which version to get, Microsoft has just confirmed that the first downloadable "episode", Grand Theft Auto IV: Episode One, will be coming this August exclusively to Xbox 360. That's rumoured to have cost Microsoft a fair few pennies.