Ah, Sony. Where did it all go wrong? It seems nothing the Japanese giant does at the moment hits the money, and alas, those new PSP adverts will do nothing to change that.
In times past Sony has been responsible for some of the most weird but innovative ads in all the craziness that is adland. However it seemed to lose its way over the recentish 'black versus white' adverts which were accused of being racist and now it has decided to go in an entirely different direction for its new PSP campaign.
With heavily-accented Mexican dustballs.
You may well already have been irritated by the ads on TV, which end with the baffling tagline "PSP - it's like carpet you can watch outside". Which of course is meant to symbolise the... erm... no, it makes no sense to us.