Is it games or Blu-Ray driving the PS3 resurgence?

January 19th, 2008, 00:17 Posted By: wraggster

Is it the rising Blu-Ray hype that is driving sales? Or a baser aspect of the techno-toy that is beginning to spur on the return of the PlayStation brand.

In my opinion the answer is a bit of both, sales have steadily increased arguably in line with the rise of HD TV. But similarly world-wide sales of the Wii and Xbox 360 have also increased almost in parallel.

The big jumps in PS3 sales have occurred on a regional basis because of significant software releases, for example, in Japan there were spikes of PS3 sales for the release of Virtua Fighter 5, Gundam Musou, Hot Shots Golf 5 and more recently for Gran Turismo 5 Prologue.

Amongst the differing tastes of Western regions on the other hand, it is hard to find a PS3 exclusive that became a console seller. Unlike Halo 3 for Xbox 360, games such as Lair, Heavenly Sword and even Uncharted: Drake's Fortune caused only minor ripples of increased hardware sales.

No, the single significant event that has started the resurgence of sales in the PS3, which now matches the Xbox 360 world-wide, was the price adjustment in early November . Across all regions, the spike in sales and continued success of the machine has been simply due to making it cheaper.

http://www.itwire.com/content/view/16156/1092/

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