Howard Stringer Not Sold On In-Game Ads

January 31st, 2008, 23:53 Posted By: wraggster

In-game advertising seems like an easy way to turn a buck, right? Wrong. While advertising is established in magazines and television, games are a great unknown. Activision Blizzard honcho Bobby Kotick says he wouldn't go in that direction himself. "It's early days," according to Kotick. Sony bossman Howard Stringer also remains unconvinced.

Says Stringer:
"The [supposed] solution to everything at the moment in the digital space is ad-supported. While advertisers are happy to talk that up, there is a limit to the amount of money available... Young people don't like advertising very much..."

http://kotaku.com/350826/howard-stri...on-in+game-ads

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