When PlayStation Plus was announced in 2010, it was difficult to understand why PlayStation 3 owners would feel motivated to pay for a premium tier to the service they had been enjoying for free. Four years later, the Instant Game Collection has provided plenty of incentive to pony up the annual PlayStation Plus fee, thanks largely to how the team behind the Collection decides what games are made available.
"There is a lot that goes into finding the right mix of titles for each month's Instant Game Collection, but the goal is to deliver a solid lineup that has something for all different types of gamers," John Koller, vice president of platforms marketing at Sony Computer Entertainment of America told Joystiq.
Koller says a major goal in determining the PlayStation Plus lineup is to retain current subscribers and grow new subscriptions through making the service a "no brainer" for owners of PlayStation platforms.
"We look at a variety of different things to deliver a lineup that will provide amazing shared experiences, including the most popular genres for our members and fan requests."
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