Entertainment chain HMV will support the UK midnight launch of Activision's Call of Duty: Modern Warfare 2.
The publisher is hosting a big screen event at Leicester Square in London on October 9, with HMV's Torcadero store opening at midnight to begin selling the highly anticipated title.
The game comes in various SKUs – the basic game controversially had its RRP pushed up to £54.99, while a limited Prestige edition of the game will retail for £119.99.
In the US, retailer Best Buy is opening over 500 stores at midnight to meet consumer demand.