GTA Online the 'gift that keeps on giving', Zelnick says

April 10th, 2014, 14:27 Posted By: wraggster

Take-Two CEO Strauss Zelnick has said that GTA Online's microtransactions are "the gift that keeps on giving".
Zelnick told Fox News that GTA Online's success makes it the most interesting change to the heavyweight franchise. Seventy percent of players who play Grand Theft Auto V also play GTA Online, Zelnick noted.
"Just a few years ago when we put out a product, no matter how big, when we put out a hit we collected our money, we went onto the next," Zelnick said. "Now what we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving."
Zelnick said he emphasized the need to cultivate recurrent spending among players when he took over as Take-Two's CEO in 2007 and "it's nice to see it coming true."
Rockstar Games plans to add the Capture mode to GTA Online's content-creation tools on April 11. Co-op Heist missions will be enabled sometime this spring.
A total of 32.5 million copies of GTA 5 had been shipped out worldwide as of February, approaching the record for best-selling console game ever.
Released on September 17, Rockstar's acclaimed open-world title generated $800 million in worldwide sales in a single day, with GTA V revenues reaching $1 billion after just three days.
http://www.computerandvideogames.com...-zelnick-says/

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