If you were hoping that another no-name company would release a $400 Blu-ray player, then today is your lucky day as ezGear is very proud to share the details of its BluCobra Blu-ray Disc Player. The BluCobra -- love the name btw -- features 7.1 analog outputs, SACD, TrueHD, DTS-HD HR&MA and the cutting edge profile 1.1, otherwise known as Bonus View. Luckily Sony, Samsung, and Panasonic can rest easy until at least March when this beast is scheduled hits the streets. Oh, and just a little prediction, no way the BluCobra will sell for its MSRP.