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September 27th, 2006, 23:46 Posted By: wraggster
Via Gamedaily
The PSP is running second place to the Nintendo DS right now in the handheld wars. You can argue that point all you want, but it's fact. Thanks to the launch of the improved DS model (the Nintendo DS Lite) and a more affordable price, Nintendo's in a prime position to take a stranglehold of the handheld market This doesn't bode well for the folks at Sony, who put a lot of time and effort into making their debut handheld system the one to look for on the market for on-the-go gaming thrills.
But all is not lost. Sony may have lost the battle, but not the war. So we've decided to take a closer look at the situation and provide some advice as to how Sony can recover some of their lost ground and make the PSP the powerhouse it deserves to be.
Meanwhile, let's get through the tips...
1. Drop the UMD movies already. Look, Sony, you tried to establish your Sony PSP as an all-out entertainment machine, but let's be honest- the UMD movie is a lost cause. First of all, it's too expensive. Releases go anywhere from $15-$30, and the movies don't boast nearly as many extras as they do in DVD format. Secondly, if people want to watch movies on the go, they can snag a portable DVD player for around $100. Finally, studios, not to mention store chains, are losing veritable interest. UMD movies are being discounted for quick sale or dropped from shelves altogether in favor of more interactive entertainment, such as games or systems. This multimedia has run its course, and it was an interesting experiment, but UMD movies are the new Beta. There, I said it. Now drop it already.
2. Lower the system price. A drastic move? Yes. But a necessary one. You're about to enter the Christmas season with a handheld that's priced almost double the price of your PlayStation 2. Parents and their children will instead turn to the alternative, the much cheaper DS Lite, with their holiday dollars. So you'll need to compete with that by dropping the price of your basic unit once more. Yes, we know you knocked it down to $200. But $150- or even $130- looks more desirable, and may turn on more of the crowd you're seeking out. Sure, you'll eat a few bucks in hardware, but think about the rise in unit purchases, leading to more game purchases.
3. Fix the D-pad. Sure, you're already at work on a new prototype unit that will eventually replace the ultra-shiny PSP. But, for now, could a little something be done to fix up the D-pad so that it feels less strenuous? I don't see why we would need to use a cheap stick-on accessory that came with a Capcom or Namco game to get a more natural feeling out of our system, when a little rethinking in manufacturing can easily fix the error. We know you're reinventing the system as you know it- but that doesn't mean you can't tweak the current one.
4. Get more exclusive games. Part of the appeal of owning a certain game system is that it has a few exclusive titles that can't be played anywhere else. The PSP already has plenty of these, such as Daxter, Syphon Filter: Dark Mirror, and Pursuit Force, but now's the time to step up and get some deals made for some more big, exclusive games. And we don't just mean fun little compilations like EA Replay and Activision Hits. We mean BIG licenses. Make a deal with Square Enix to set up the next Chrono game for the little handheld. Talk with EA and get a new Burnout tailor-made for the PSP. See what I'm getting at?
5. Get more online friendly. We see that you're offering online play via Infrastructure with some titles and the ability to challenge players via Wi-Fi, but, really, you need to keep up with Nintendo. And with that, you need to set up some kind of gamer-friendly online network that not only allows players to hook up in more of your first-party games, but does so for very little price- if any at all, for that matter. And make it more user friendly than the interface you have now. Instead of just setting up Hot Spots, make accessibility something of a snap, like the DS does. Trust me, you'll thank us when we're gathering Dark Mirror leagues and taking part in NBA 07 tourneys.
6. Make PS1 downloads reasonably priced. "Riiiiiiiidge Racer!" OK, so the PS1 download service that you're going to be introducing probably won't revolutionize the game scene. But you've still got a cavalcade of classic gamers who will take advantage of getting Gran Turismo on their system just to race against others. But please, please, PLEASE- make your download service easy to afford. Set up a point system for a cheap dollar trade-off, introduce pre-paid cards for cheap, and even set up an earning system to get bonus points to add to your profile. Paying $15 for Ridge Racer is not even close to acceptable, especially when I can find the original PS1 game for $2. Time to make these games shine for a fraction of the cost. You'll get more downloads this way, I assure you.
7. Get a better marketing campaign. Yes, talking hairballs can be fun. But we're more about the mice listening to cheese (OUTSIDE!) and the diversity of ads. I haven't even seen an ad yet for Dark Mirror, one of the system's best games this year. Sony, you need to introduce a better, more visceral marketing campaign that talks more about the games and less about dialogue involving having all the women in the world falling in love with you. Show us what you got with games, not a smarmy tongue. We already know you can talk up a storm.
8. Get the multi-colored units out quicker. Want to turn on more gamers? A plain black system probably won't get it done by itself. We know that you've revealed multiple-colored systems over at the Tokyo Game Show, so now you can surprise us by getting them on shelves for a good price. Sure, I'll take a sporty blue PSP for $150. It almost reminds me of the old Sega Sports Game Gear unit, but much, much sleeker.
Hope these tips helped you out, Sony. Trust your own instincts if you must, but following this advice will certainly make things easier for your Christmas season. Good luck to you guys.
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