Sony marketing bigwig Scott Steinberg has set the tone for Hardware Wars 2008 confidently predicting that consoles competing with PlayStation 3 are effectively doomed to also-ran status.
"In three years, the Wii will really start to look its age graphically and, will seem to consumers, pretty long in the tooth."
"Microsoft have had their window to build up a lead, but when we track sales of Xbox 360 against comparable time since launch sales of the original Xbox, there isn't much difference, so I think that opportunity has passed for them, and it looks like they haven't expanded beyond their core of shooter players."