Blu-ray players reach 2.7 million units sold in the US

December 4th, 2007, 20:32 Posted By: wraggster

The Blu-ray Disc Assn. is touting a new milestone passed over the Black Friday shopping period, noting that player sales since launch reached 2.7 million units through Nov. 24.

The 2.7 million sold is a clear achievement over the HD DVD side, which pushed its installment base to 750,000 units following widespread holiday retail sales, notably including $99-priced players at Wal-Mart and Best Buy.

According to the BD camp, total BD disc sales in the U.S. since launch topped 4 million units in November, about the same time HD DVD software sales passed just 2.5 million units.

According to Media Control Gfk International figures cited by BDA, BD movies control 73% of the European market, outselling HD DVD by a three-to-one margin, and BD holds a 95% share of the high-def recorder market in Japan.
http://www.videobusiness.com/article/CA6509196.html

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