Blockbuster to favor Blu-ray over HD-DVD

June 18th, 2007, 01:30 Posted By: DPyro

The video retailer will not carry HD DVDs in 1,450 stores.

Washington, D.C. (June 17, 2007) -- Video rental giant Blockbuster will only rent HDTV DVDs in the Blu-ray format in 1,450 stores next month when it expands its high-def service. That's according to an exclusive report today from the Associated Press.

The retailer has tested both formats in approximately 250 stores for the last several months. But Blockbuster officials say 70 percent of the high-def rentals are Blu-ray. "The consumers are sending us a message. I can't ignore what I'm seeing," Matthew Smith, Blockbuster's senior vice president of merchandising, tells AP.

Blockbuster is expected to announce the decision to favor Blu-ray over HD DVD on Monday, AP reports. However, the retailer will continue to carry HD DVD titles in the original 250 test locations.

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