We fired up EA's new Battlefield: Bad Company trailer expecting the typical frantic gun fights, cinematic camera angles and dramatic lines.
And that's how it is to start with but then it changes, and becomes one of the most innovative trailers we've seen in a while - maybe ever. Funny too.
The way it demonstrates the intense atmosphere and new, fully destructible scenery is brilliant.
Battlefield: Bad Company, a single-player iteration of EA's brilliant online multiplayer war sim, is due to release on PS3 and Xbox 360 later this year.