Analyst: Sony May Never Break Even On PS3

October 30th, 2008, 17:20 Posted By: wraggster

DFC Intelligence president & senior technology analyst Wanda Meloni spoke at the GameON: Finance 2.0 conference in Toronto, weighing in the major console manufacturers' futures. According to a Gamasutra report from the event in Toronto, Meloni believes that Sony may never break even on the PlayStation 3 platform because of the losses incurred on each console sold.

Sony announced its quarterly results earlier today, showing improved PlayStation hardware sales, but ultimately posting a hefty loss.

We're unsure if Meloni was drinking the corporate Kool-Aid, factoring in the 10-year lifecycle Sony has planned for the hardware. Meloni also believes that Sony's slice of the console market share, at 67% during the PlayStation 2 era, will shrink to 50% or below.

http://kotaku.com/5070746/analyst-so...ak-even-on-ps3

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