8.9 Million USA Consumers willing to pay FULL PS3 Price

October 11th, 2006, 22:19 Posted By: wraggster

According to the study by Los Angeles based Interpret, 8.9 million U.S consumers ‘are prepared’ to pay full price ($500 or $600) for the PlayStation 3 this fall, compared to 5.7 million consumers who are willing to buy Wii at $250 and just 800,000 people who are willing to pay full price for Xbox 360 ($300 to $400).

This research, released first to Next Generation, was derived from a sample of 2,000 interviews Interpret conducted online, weighted to 2004 Census data of 13 to 54 year-olds in the U.S. Researchers ran a parallel random digit dial telephone study as a back-up to weigh the data to what the US population looks like to ensure that the online data was not over-representing females, which often occurs with online surveys.

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