Retailer GameStop has revealed some impressive numbers for its first PS4 promotional campaign.
600,000 consumers have signed up to its ‘First To Know’ service, which offers notifications of any new PS4 news and updates to pre-order options. It is restricted to GameStop PowerUp Rewards members.
‘First To Know’ went live on February 20th.
“With only a glance at the PS4, gamers are excited and eager to know more,” GameStop president Tony Bartel stated. “Within just a few weeks, more than 600,000 people have signed up, showing strong demand for this new console.”
SCEA president and CEO Jack Tretton added: “Our goal with PlayStation 4 is to deliver inspiring and creative play experiences that gamers have never seen before. The level of enthusiasm we’re seeing from GameStop customers demonstrates how the promise of PS4 is resonating with gamers, and we’re looking forward to unveiling more about the new platform in the coming months.”
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