60% of PlayStation 3 owners are oblivious of Blu-ray

August 9th, 2007, 21:54 Posted By: Shrygue

via PS3 Fanboy

According to a new study by the NPD Group, only 40% of PlayStation 3 owners are aware that their console plays Blu-ray discs. This is after almost 18 months of PS3/Blu-ray advertisements and announcements, not to mention significant branding of Blu-ray on PlayStation 3 products.

It's rather unsettling to think of so many people not realizing a significant portion of their console's potential due to lack of awareness. It's tough to see what Sony could do different though. It may just be one of those things where it takes some time before awareness of Blu-ray hits critical mass.

So, you guys are aware that the PS3 plays Blu-ray movies ... right?

For more information and downloads, click here!

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