A new advert for the PS3's PlayStation Network has appeared online and it seems to be taking a slight dig at Microsoft's subscription-based Xbox Live model.
"The fun's always free" is the tagline for the ad, pointing out that it costs PlayStation 3 owners precisely bugger all to download content and play online, where as paying Xbox Live Gold subscribers cough up £40 for the same privileges.
Of course you could also argue (and we will) that Xbox Live Marketplace is a superior service to the PlayStation Store (what's with the month-late PS3 demos?) and integrated friend lists also give XBL the edge. But is it really worth the full cost of a game?
If anything, it's great to see that Sony's finally pushing one of the PS3's greatest selling points. If the public starts taking notice of the PS3's online service it can only mean good things for us, and hopefully less wallet pain on the Xbox 360 end too.
Let's just hope Sony doesn't turn round some time this year and start charging for PSN. That would make them look a little silly...